Launching your commercial organization to new horizons.

Go to Market Strategy & Segmentation

Go to market strategies developed in alignment with your unique value proposition, customer needs segmentation, macro trends and investor realization targets. Tactical execution in target industry segments for highest return potential and scalability.

Communications & Brand Building

Build and realize the value of your brand with conventional and digital marketing outreach. Get your message to those who care the most. Email, social, web, campaigns and AI-assisted demand generation tools.

Product Marketing & Demand Generation

Expert in developing programs to find customer problems, clarify product differentiators and define customer benefits. Analytics and KPIs implemented to better understand pipeline and track return on marketing spend.

Pricing for Value

You add value for your customers – be sure you’re getting paid for it. Helping you understand the economic value you create for your B2B customers and create a win-win pricing approach for your unique offerings.

Sales Enablement and Tactical Execution

Your B2B sales team is your most effective marketing tool. I create sales enablement tools to to promote your brand, differentiate your offering, and win consistently. Add discipline to your sales processes with tools such as CRM, pre-call planning, customer prioritization & key account management.

ESG Strategy Development and Communication

Creating executable ESG strategies which showcase current efforts and set a practical path for growth. Don’t get left behind – you need an ESG strategy and communication plan for customers, investors, and associates.

What drives me – I am intensely curious and get excited about applying newly acquired skills to my career. I am particularly interested in the intersection of technology and business to solve some of society’s most challenging problems. I enjoy creating and selling technical solutions that create value for both the customer and the innovator.

I grew up in an entrepreneurial family which instilled in me a customer-focused approach, a drive for innovation and business acumen. My grandfather founded the Klettlinger Greenhouse in 1949 in Mogadore, Ohio after serving in World War II. Over 70 years later, the business is still thriving. While working at the Greenhouse during my younger years, I learned the value of hard work and how businesses improve the lives of their customers, employees, and the broader community.

I love coaching and leading students. They have energy, curiosity and fresh viewpoints that keep me young at heart. I enjoy helping them think critically as they grow to become our future leaders.

My key tenets of leadership – I have always led by example, not asking my team to do anything I wouldn’t do myself. I roll up my sleeves to work alongside my team, I provide them coaching and hold them accountable to use their creativity to meet their defined objectives. I have a bias for action and am a proponent of Colin Powell’s 40/70 rule for making decisions. I instill an experimental approach to commercial activities – define the hypothesis, take calculated risks, measure the results, and pursue what works.

Why I chose the image above – I enjoy visiting nature with my family including some of our nation’s greatest treasures – our national parks, coastlands and national monuments. I find inspiration for new ideas and business concepts when relaxing in nature or at the pool. Opportunities in nature also serve as a great setting for reading my latest book – either about business or a classic novel.